Friday, April 13, 2018

BA223
Professor Rob Priewe
Honghao He

      The brand I choose is the new video game which is produced by Sony Computer Entertainment. The new game is the God of War. The value proposition is the name of the game "God of War" itself. The first God of War was sold at 2005 at North America and was highly praised. After last the God of War III which sold on 2010, there are no new God of War game in more than 7 years. At 2017 E3 shows, Sony computer entertainment announced new God of War game which will be sold on April 13th 2018.
     Most people look forward to the new God of War game. For example, on Youtube video, there's comments said:









He gave full points on the new God of War only by watching it's review. And here's another comments about the new God of War.
Because the new God of War unlike the old games, the old games are traditional ACT games, but the new God of War are more like an ARPG game. But even the game type changes, people are still have lots of hope on it.
And here's another one:
Actually I don't know why EA was mentioned because this is a SONY game which has no business to EA, but the formal Star Wars game make people really hate micro transaction in video games. This is a symbol of what gamers  are thinking.
      The Sony computer entertainment sells the electronic products: video games. The marketing campaign is the beta which was given to several rating media like IGN, Gamespot, Gamestop and Metacritic. There are over 25 medias give full point and almost most of media give 9 over 10 points after playing beta of the God of War. At April 12th, SCE posted a new poster on their social media:
The challenge that the new God of War will face in the future is that how people will accept the new mode of the game and how they feel about new ARPG type of game. Because the God of War isn't a serious of Role Play Game at the beginning.
      If I am the brand manager, I will thank for my costumers' hope on the game and I will do something try not to make my new production become bad. For example, I will promise that we will never add micro transaction in new God of War and it will become a totally buyout game.

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